![]() The collection is shot by Chicago-based photographer Nolis Anderson and produced by Verytaste.īut this collaboration isn’t just about making a fashion statement – it’s also about giving back. There are challenges posed in home design when selecting a shade with intensity, but with the right palette and design support, Kingdom Gold SW 6698 can provide a magical balance that’s both grounding and stimulating.” ![]() The full color spectrum would not be what it is without each individual shade – meshing and blending to bring meaning to every aspect of our lives. Sue Wadden, Sherwin-Williams’s director of color marketing, commented: “The concept of celebrating The Loneliest Color is an artistic interpretation of what color is at its core. The campaign flips the script for Sherwin-Williams, which is known for its 14-year-strong ‘Color of the Year’ campaign. The time to celebrate the overlooked and rediscover the beauty of color is now, and I’m excited to be part of this evolution alongside Sherwin-Williams.” Embrace Kingdom Gold or any color that is personal, not just popular. Be unapologetic about their style and design choices. ![]() “My hope is that The Loneliest Color will help people find the confidence to show the world their true colors. To me, color champions our creative potential and radiates joy,” said Dapper Dan. “I’ve always seen the impact that color has in every piece that I’ve designed. The entire collection is going up for auction on eBay today, and bidding will remain open until April 14 for US and Canadian residents. The collection includes a classic velour zip-up jacket, an elevated bucket hat emblazoned with his iconic initials, a vintage-inspired luxurious velour vest and the first-ever soccer kit designed by the fashion icon himself.Įach item, from the textured recycled nylon spandex ensemble to the embossed leather jacket, showcases Kingdom Gold SW 6698 in all its glory alongside complementary hues like Brave Purple SW 6823 and Habanero Chile SW 7589. Today, the duo unveils ‘The Loneliest Color,’ a new fashion collection inspired by the brand’s least popular color, ‘Kingdom Gold SW 6698.’ Dapper Dan, a legendary Harlem couturier known for pioneering streetwear that repurposed luxury fashion logos, serves as creative director and designer of the collection, which comprises eight wearable art pieces that blur the lines between home decor and haute couture while proving that mustard is anything but lonely.Įach one-of-a-kind item is infused with Dapper Dan’s signature flair and a generous splash of Kingdom Gold.
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